Four early versions
Four early versions of the logo from September 2024. The first has a small figure that the later ones drop.
Designed from scratch by me.
I designed Dalton Lemay's logo, then broke it down to lay out cleanly on his truck, and printed and installed it. Over the next nine months the same brand grew into a business card, a refined full logo, a DLE monogram and a hat.
The truck, on a photo
Mockup, not a photo of the finished piece.
The logo broken down into a layout for the back of his truck, shown on a photo of it (September 2024).
Cut file for the truck lettering
The cut file for the vinyl lettering (September 2024).
Business card
The same logo on his business card (December 2024).
The full logo
The finished full logo: name, lightning bolt and phone number (January 2025).
DLE monogram
A DLE monogram with the bolt, for small spaces (March 2025).
Hat
Mockup, not a photo of the finished piece.
A hat mockup, with an embroidery file made for it (June 2025).